Contents Korea 2024 — Connecting with the Content Industry through CONNECT
From Oct 23 to 25, WITIVE took part in Contents Korea 2024 (CONKO) at KINTEX Exhibition Center 2, Hall 7A. Under the slogan “All That Contents!”, content producers, licensing companies, and brand/marketing stakeholders gathered to explore partnerships and business opportunities.
CONNECT Sets a New Standard for Business Networking
At the show, WITIVE showcased the digital business card-based networking platform, CONNECT. Visitors experienced smart interactions using QR and NFC—beyond card exchange, CONNECT acted as a “business network hub” enabling sustained communication. Live onboarding and profile-exchange demos drew strong responses.
300+ New Users On-site — Strong Interest on the Floor
Throughout the event, booth visitors showed high interest in CONNECT’s intuitive UI and features that connect companies and creators. We onboarded 300+ new users on-site and held practical discussions for collaboration with domestic industry stakeholders. Meetings with various buyers and sellers also opened possibilities for future co-creation and marketing projects.
Business Matchmaking & Content Forums
We joined the outsourced production purchasing sessions and licensing meetings, meeting partners from content studios, design agencies, and public-sector buyers. We introduced CONNECT’s B2B collaboration model and pursued concrete discussions toward joint content production and marketing tie-ups.
Expanding CONNECT into a Content Business Hub
The exhibition validated CONNECT’s industrial applicability. Positioned to connect creators, companies, and institutions, CONNECT will expand with a focus on stronger global networking capabilities and advanced content-business matching services.
Author’s Note
